Your Go-To Marketing Specialist!

I help businesses and brands reach out to their audiences with the right marketing strategy! I create content that is intriguing, engaging, persuasive, concise, & impactful. 

About Me

Hey There,

I am Kirti, aka Katie (that’s my pen name)! I am just a tea-loving millennial who is always looking for new ideas, stories, books, movies….or simply anything that feeds my creativity and gives me food for thought. 

For the past 7 years, I have been exploring the world of Digital Marketing. I have expanded my skills and abilities that businesses and entrepreneurs from different industries can best utilize. I am proficient in managing social media platforms like Facebook, Instagram, LinkedIn, Twitter, and Pinterest. I specialize in content creation in different formats like social media graphics, ad copy, web content, blogs, videos, infographics, emails, ebooks, profile decks, business PPTs, and anything that involves high-quality design with valuable copywriting. 

I started my career in Business Development at an IT startup, but my love for marketing got me here! Today, I work with organizations and entrepreneurs to build effective and innovative digital marketing campaigns based on solid content strategy. I love analyzing revolutionary marketing campaigns to identify key learnings and implement them in my work. 

Well, Marketing isn’t the only thing I love

In my short journey, I have self-published a novel, built a worldwide clientele, launched a home baking business, and become a content creator

I am a passionate soul that happens to be a hopeless romantic as well. I cannot imagine waking up and not wanting to learn something new!

That’s me! 

Now, let’s get to know you, And I love using exclamation because it’s rude when you don’t! 






Punjab Technical University



Punjab Technical University

My Skills

Social Media Marketing
Blog and Article Writing
Technical Writing
Content Writing
Business Presentations
UX Writing
WordPress Blog Management
SEO Writing
Video Editing
Business Writing
Content Marketing
Google Analytics

Software & Tools

MS Word, Notepad, Google Docs

MS Excel, Google Sheets

MS Powerpoint, Google Slides, Canva 

Canva, Pixlr 

Copyscape, Duplichecker, Small SEO tools 


Hootsuite, Buffer 

Cyberlink PowerDirector, iMovie 

Social Media Manager

Social Media Manager

SMM | Copywriting | Graphic Design | Paid Ads

I am obsessed with Social Media and everything related to it. It is fascinating to see how the world of social media has evolved over the past few years. And I absolutely enjoy working with these constantly changing marketing channels and platforms. I can nail the following responsibilities as an SMM: 

  • Building & executing social media campaigns using a solid content strategy 
  • Drafting, scheduling, and publishing social media content 
  • Creating and managing marketing/content calendars (bi-weekly & monthly) 
  • Managing and building communities on platforms like Facebook, LinkedIn, Instagram, TikTok, and Twitter
  • Copywriting as per the brand’s voice & tone 
  • Tracking and analyzing the performance of each campaign using different KPIs
  • Producing & editing video content for Meta, Youtube, TikTok, and Pinterest 
  • Managing website content & updates via WordPress dashboard 
  • Running paid ad campaigns on Meta and LinkedIn
  • Collaborating with influencers for product promotions
  • Preparing marketing proposals & strategies for prospects 

Content Creator

Vlogs | Product Photography | Brand Partnerships | Reels | TikTok

When someone asks me what I am most passionate about, it is THIS. I enjoy every step of the content creation process, and when I see my final work doing its magic, the feeling is surreal. I find inspiration in everything around me, and I can create content anytime, anywhere. Here’s what you can expect out of me as a Content Creator: 

  • Conceptualizing and executing high-quality content 
  • Producing images & videos daily for marketing 
  • Producing real-time content based on ongoing social media trends 
  • Curating & developing channel-specific content to boost engagement 
  • Editing content using tools like iMovie, PowerDirector, InShot, CapCut, and more
Content Creator
Technical Writer

Tech Writer

Technical Writing | Content Writing | Blogs | Copywriting | Ghost Writing

II have been writing since I was 5 years old. I never realized how this childhood hobby evolved into one of my key specializations as a Marketing Specialist. With a solid understanding of technology and business models, I can quickly write informative articles, web pages, and more to  convey brand messaging effectively. 

  • Translate complex product information in simplified and comprehensive content
  • Analyze client requirement documents and convert them into business documentation
  • Research and develop technical blog posts for company websites
  • Work with the technical team to develop product manuals, operational procedures, case studies, and other supporting content
  • Maintain detailed databases with reference materials 
  • Create business presentations with impressive designs


Cupcakes | Cookies | Cakes

Just like writing, baking brings me happiness and peace. Whenever I was low, I would mix a few ingredients and put them in the oven to make myself a little treat. I got decent reviews from my friends and office colleagues. Finally, when my manager suggested this idea, I was like Why Not and that was the start of building my home bakery Katie Pie in India. 

  • Manage orders through phone and social media 
  • Develop innovative recipes while experimenting with seasonal ingredients
  • Purchase and maintain raw ingredients for various local vendors
  • Bake cupcakes, cookies, dry cakes, muffins, brownies, blondies, etc. as per customer requirements
  • Cater to bulk orders for offices parties, promotional events, trade fares, etc. 
  • Collaborate with other brands for promotions and giveaways
  • Manage social media profiles

Industries I Serve






Digital Marketing





Food & Beverage

Info. Technology





Recent Blogs